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QR Codes: Why You Should Start Paying Attention
Adoption of QR codes is hitting critical mass. In this post I’ll look at the moving trend, a great example of usage and how you can start using and measuring QR codes for yourself. Why you should know...
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Innovation: An art form, an application or a process?
Real innovation comes from an ability to find tangible applications to what has been created. One of the most common examples of this is what the 3M Company did with the weak glue that didn’t stick …...
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Tapping Into A Forgotten Audience
Everyone seems to be competing for a piece of the same pie when it comes to selling your products and services to the consumer. But what if you could create your own pie and market it whenever you...
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First You Test the Market, Then You Get the Money!
Today you can test concepts and scale or iterate pending results cheaper, faster and with more accuracy. Businesses that test their markets early and tactically adapt will enable eventual success....
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Does Anybody Know Where I Am?
Where the hell am I? And while we’re at it, where are you? Knowing where you are is one of those basic survival tools that humans have had to develop over the past few million years. If there’s only...
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Friday Freak On #38
If you were expecting the usual Friday collection of weird garbage from the basement of the WWW, you’ll be half disappointed. Instead, this week we’re taking a look at the future. And asking the...
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Turning Chaos Into Trust: Airbnb vs Zappos
Trust is increasingly important for companies to manage. “Trust is a protective agent and leads to tangible benefits” according to Edelman’s 2011 Trust Barometer. The value of trust will only increase...
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Driving Trust From Within
If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. -Jeff Bezos, CEO at amazon.com The...
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Foursquare: Where Are They Now?
Remember that television show “Where Are They Now?” where they took a famous pop star from the eighties and showed us what they were up to lately? Like owning a hair salon. Well I kind of felt like...
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Espresso of Innovation: The Love Bug
Hello and welcome to this week’s Espresso of Innovation; the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week it’s...
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Espresso of Innovation: Crack Content
Hello and welcome to this week’s Espresso of Innovation; the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week, we’re...
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Espresso of Innovation: Power Trip
Hello and welcome to this week’s Espresso of Innovation; the hottest news and strongest stories from the world of creativity and technology filtered into a quick shot of inspiration. This week, we make...
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Gaming For Good
Gamification as a term has been around for ages but I’m still often asked what it’s all about. Why would we want to turn our website into a computer game, what use is that? But gamification is more...
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Espresso of Innovation: Warning, Contains Additives
by Simon Sievert, digital architect, Draftfcb New Zealand Hello and welcome to this week’s Espresso of Innovation; the hottest news and strongest stories from the world of creativity and technology...
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Espresso of Innovation: Spotlight on CES 2014
By Thorsten Linz, chief digital officer, Draftfcb Munich Hello and welcome to this week’s Espresso of Innovation; the hottest news and strongest stories from the world of creativity and technology...
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